Keyword Themes and SEO Content
Presented by: Robert Kennedy
Monday, June 16, 2008, Length: 18 Minutes 44 Seconds
Who do you think you are fooling with your keyword stuffed articles? Search engines are far too clever for relic seo keyword optimization in your content writings. It is true that Google does not completely understand human language yet but they are close. I believe at the core of ranking your content is LSI (Latent Symantec Indexing), co-occurring terms, incoming related anchor texts that given a favored seal of approval. This seal of approval goes on to be a document blueprint that all others within the same theme are compared to.
The modern day crawler looks for words used on your site to discover what the overall theme(s) is. Many SEOers have good reason to believe that words and phrases appearing in a certain order or word groupings is also a factor in seo keyword optimization for content. If you think about the way crawlers and search bots must move crawling through countless lines of code trying to determine what it all means, themed content measurement makes sense. Do you really want Googlebot to abort a crawl because your site is poorly structured or coded? I am not joking, the best "organic" strategy today is thinking within intended primary keyword framework.
When is the last time you queried Google and misspelled your search phrase? Google usually responds with "Did you mean...Phrase spelled correctly". Google's search technology tries to mirror a human response, correcting phrases and complete even sentences. Conventional seo keyword optimization is dead. Context is king and concepts are understood by search engines. Enter this phrase into the Google search "there is no free lunch". Pay attention to the result pages. Hmmm, Google understands the concept of the phrase!! Are you getting the idea yet?
Well there are many theories that all seem to agree on .gov, .edu, .mil generally being seen as more authentic and credible. To even be considered in the Google index you require a websites that has content in most cases. You will almost always find the highest ranked (favored) sites in Google's index are a perfect blend of great content with highly related incoming links.
How content relates to keywords is more pivotal in ranking than ever before. Your seo keywords research and strategy need to be methodical. That includes keywords, content, website design, coding, architecture, internal links, inbound links and outbound links. All of these elements help search engines determine a lot about the rank ability of your website. By theming the entire process of website construction you focus on a person and keywords within a theme the people are interested in. Keep in mind if you repeat a keyword excessively your content is worthless, worst, a penalty for keyword stuffing.
Off-page seo keyword optimization is also integral to Link text used in links to your site. When you create links with other website owners varying your anchor text with theme related keywords, co-occurring terms, expert verbiage, longtails and synonyms is also important for higher, keyword targeting rankings. Be very careful with linking, it must appear natural and healthy. Again, themed links will pack a greater punch in the longrun. Stay away from irrelevant links. In your seo keyword optimization linking strategy, anchor text should reflect your keywords to appeal to Google's LSI algorithm. Link spam will be sniffed out and discounted!